If you’re looking to reach the most amount of people in the shortest amount of time, then utilizing a strong email marketing approach will pay dividends for your business. In the blink of an eye, you can send emails to thousands of customers, which inevitably drives traffic to your website.
In this post, we’ll go over a few different methods of email marketing, and discover how email marketing is the ultimate tool for the modern marketer.
The Drip Series
A drip series refers to a series of emails that are slowly “dripped” out to a select audience.
One example of this is using a drip series to welcome new customers to your product, and then slowly showing them how to best utilize your brand and leading them back to your website. A welcome series involves sending new customers a welcome email, followed by several subsequent emails that might include frequently asked questions, how-to guides on your services, and other important information a newly-acquired customer might not be familiar with.
Another very effective email marketing strategy is audience targeting. This is when you target specific people in your audience with tailor-made emails that might entice them to buy a new product or utilize a new component of your website. This could include targeting based on location, past purchase history, or other metrics of involvement.
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One great example of audience targeting is found in online retail shopping. Have you ever put items in your digital cart only to change your mind and close the tab? Soon after, you probably received an email reminding you that “you haven’t finished shopping,” or, “are you sure you want to leave these items behind?”
That extra nudge can make a huge impact on sales and customer retention rates.
Calls to Action
Finally, email marketing is one of the best ways to get customers to take direct action. This could include a fundraising effort, sharing a digital campaign, a political cause, etc.
For example, let’s say you’re trying to build a list of petition signers. Instead of having to go door-to-door asking random people to sign your petition, you can now email a group of highly-motivated individuals who already support your cause so they can sign the petition, all without leaving your office.
Email Marketing Methods: Tools in your Toolbox
As you can see, email marketing offers numerous ways to grow, sustain, and nurture your brand or business. For the savvy modern marketer, it adds nearly unlimited tools to your toolbox! For those using Deployer, it’s cost-effective, moldable, scalable, and functional with a high ROI.
It’s well worth it to learn the tricks of the trade and make the most out of the many methods of email marketing.