How long does search engine optimization take?

  • by:
  • Source: Forbes
  • 12/14/2020

Before most prospective clients engage in online marketing talk, the typical question is, “How long does SEO take?”

When I start explaining search engine optimization (SEO) is a long-term play, unlike the short-term but complementary pay-per-click (PPC) advertising, many are ready to commit. But others refuse, mostly due to hearing answers from unreputable agencies or online publications. Sometimes these businesses have heard they can achieve top page rankings within a month. Many are told two weeks!

That’s absurd.

Many of these prospects are led to believe that a few keyword changes and a massive amount of links from other websites will do the trick. Unfortunately, they are wrong.

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