The 3 basics of startup branding

  • by:
  • Source: Forbes
  • 12/14/2020

One of the most important steps when starting a business is branding your new company. Do you know what defines your brand? Three elements—logo, website, and domain name—are key to building a startup’s brand.

Let's take a look at what makes each element so vital to successfully branding your business.

1. Logo

A logo is a design or symbol that is created by an organization and identifies its offerings and services. Iconic logos, like the Nike Swoosh and Coca-Cola script, are instantly recognizable to consumers.

Beyond recognition, logos play several important roles in branding for small businesses.

Brand Identity by Patrik Michalicka is licensed under Unsplash

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