One of the most important steps when starting a business is branding your new company. Do you know what defines your brand? Three elements—logo, website, and domain name—are key to building a startup’s brand.
Let's take a look at what makes each element so vital to successfully branding your business.
1. Logo
A logo is a design or symbol that is created by an organization and identifies its offerings and services. Iconic logos, like the Nike Swoosh and Coca-Cola script, are instantly recognizable to consumers.
Beyond recognition, logos play several important roles in branding for small businesses.
