Here at WebsiteAdvice, we’re dedicated to bringing you the latest developments and insights on everything related to a successful online presence. Email marketing plays a critical role in this, and we know making the choice of what platform to use can be a daunting task.
But fear not! We test-drove the leading email marketing platforms in 2023 so that you don't have to... And we have a new champ.
We’ve taken a look at 6 different platforms, and ranked them on 11 essential features. At the end, we outline which email platform is the winner of the WebsiteAdvice Best Email Marketing Platform of 2023.
But with the pros and cons of each clearly listed out, it’s up to you to decide what best meets your needs.
|
Capabilities |
Constant Contact |
Deployer |
Get Response |
HubSpot |
Mail Chimp |
Salesforce |
|---|---|---|---|---|---|---|
|
Automation |
Average |
Excellent |
Excellent |
Average |
Average |
Good |
|
Filtered Sending |
Missing |
Excellent |
Missing |
Missing |
Good |
Missing |
|
A/B Testing |
Unknown |
Good |
Good |
Unknown |
Average |
Good |
|
Smart Redeploy |
Missing |
Excellent |
Missing |
Missing |
Poor |
Missing |
|
Built-in List Hygiene |
Missing |
Excellent |
Missing |
Missing |
Missing |
Missing |
|
Drip Series |
Average |
Excellent |
Average |
Average |
Average |
Good |
|
User-Friendliness |
Good |
Average |
Good |
Good |
Excellent |
Average |
|
Adaptive Build |
Missing |
Excellent |
Missing |
Missing |
Missing |
Missing |
|
Audience Targeting |
Missing |
Excellent |
Missing |
Missing |
Missing |
Missing |
|
Website Integration |
Average |
Good |
Excellent |
Unknown |
Good |
Good |
|
Analytics |
Average |
Excellent |
Good |
Average |
Good |
Good |
Each of the above sites has proved popular for one reason or another– they each have their own pros and cons.
However, one platform significantly separates itself from the others.
🏅Introducing WebsiteAdvice's Winner of Best Email Marketing Platform of 2023🏅
Can I get a drumroll, please?....
Deployer, by Market Rithm
WebsiteAdvice ranked Deployer our preferred platform because when it comes to data automation, it’s unparalleled.
Most notably, Deployer is leading the way in email marketing when it comes to best practices for audience maintenance, care, and growth.
It is built on powerful, smart-learning algorithms that take into account the hygiene and engagement of your audience. It automatically makes fine-tuning adjustments to who receives what and when, in order to maximize deliverability and maintain a strong mailing reputation to mitigate provider throttles, blocks, and complaints.
There are several other features that make Deployer stand out as the best-of-breed in email marketing. The pinpointed trigger capabilities, advanced analytics, and Mail Class system, to name a few…
But it’s the unparalleled attention to list quality and delivery optimization that we have yet to see anywhere else in the business. For this reason, Deployer is hands down the winner of our Best Email Marketing Platform of 2023.
