Is Email Marketing Still Relevant?

Okay…” you might be thinking. “It’s 2023, is email marketing really still relevant?

To answer that question, ask yourself another question: is email still an important part of our society? 

The answer, of course, is yes! While endless new methods of communication have been developed, email has remained the most constant, fundamental form of modern communication. 

We use it at work, with family, friends, and relatives. It’s different from a text or a call, and we like that difference.

Email marketing, then, is just as relevant today as it ever has been. In fact, it’s more!

Why is that? Because email marketing is the most direct form of digital marketing. Think about it— it’s the difference between seeing a billboard on the highway or having a magazine delivered to your front door. Email crosses over into the personal realm, and reaches individuals directly. 

Email Marketing is Relevant because it's Effective


Email marketing remains one of the best low-cost, high-yield marketing techniques used by companies across the globe. It enables you to not only reach millions of customers in an instant, but to develop and maintain long-term relationships that build customers for life. 

To learn more about the different forms of email marketing and how to utilize this incredible tool to its fullest, check out Different Methods of Email Marketing.

Looking for the best email marketing tool in the business? Check out Deployer, a product of Market Rithm. Deployer utilizes industry-leading technology in a user-friendly interface to deliver not only email, but results. Learn more at


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