KPIs You Need to Know in Email Marketing

Email marketing is an essential part of any marketing strategy, and it is important to track its performance in order to measure its success and make data-driven decisions.

Key performance indicators (KPIs) are metrics used to evaluate the success of your email marketing efforts. Here are some of the most important KPIs you should be tracking in email marketing.

  1. Open Rate: The open rate measures the number of people who opened your email compared to the number of people who received it. This metric gives you an idea of how well your subject line and sender reputation are performing.
  2. Click-Through Rate (CTR): CTR measures the number of clicks on links in your email compared to the number of emails that were opened. A high CTR indicates that your email content is relevant and engaging to your audience.
  3. Conversion Rate: Conversion rate measures the number of people who completed a desired action, such as making a purchase or filling out a form, after clicking a link in your email. This metric is a key indicator of the effectiveness of your email marketing in driving sales or generating leads.
  4. Delivered Rate: The percentage delivered indicates how many emails were successfully accepted by the receiving servers. This varies from Inbox Rate, which indicates how many emails successfully landed in recipients' inboxes.
  5. Unsubscribe Rate: Unsubscribe rate measures the number of people who opted out of your email list. A high unsubscribe rate can indicate that your email content is not relevant or valuable to your audience.
  6. Revenue Generated: This metric measures the amount of revenue generated from your email marketing efforts, including sales from emails, upsells, and cross-sells.

While these are some of the most important KPIs, it's worth noting that there are several other key metrics that offer further insight into your email marketing efforts.

Market Rithm's industry-leading email delivery platform, Deployer, displays a total of 30 metrics for each email launched, allowing for pinpointed problem-solving and next-level analysis

To learn more about what's possible with Deployer, visit


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