If you’re launching a website for your brand or business, there are several common pitfalls you need to be aware of that could end up costing you time, money, and credibility. Here are some of the most common mistakes to avoid when creating a website for your brand or business.
1. Not having a clear focus: It is important to have a clear goal in mind when building a website for your business. You need to decide what purpose the website should serve and what your target audience is. Without a clear goal, it will be difficult to create an effective website.
2. Not having a mobile-friendly design: With the number of people using mobile devices to access websites increasing, it is important to have a website that is optimized for mobile devices. A website that is not mobile-friendly will not only be difficult to use but it will also negatively impact your SEO ranking. Luckily, if using a quality web design platform such as Structure CMS, your website will automatically be optimized for mobile use.
3. Not making it easy to navigate: The navigation on your website should be intuitive and easy to use. If it’s too complex or hard to find information, visitors will quickly become frustrated and leave.
4. Not including relevant content: Your website should include relevant, up-to-date content that is interesting and engaging. If your website is full of outdated or irrelevant content, it will not be a useful resource and will negatively impact your SEO ranking and site traffic.
Avoiding these common mistakes will set your website up for success from the start, and save you ample time and resources as your online presence progresses.
WebsiteAdvice offers readers everything needed to build and maintain a successful online presence. Connect with us on Facebook, LinkedIn, Twitter, and Instagram to get our top tips and tricks in your social media feed.